Sales Training
Nuances of Selling
- Marketing Vs. Sales
- Personal Selling Vs. Advertising
- Core Process of Sales
- Cluster of Satisfaction
- Post Purchase Dissonance
- Golden Rule of Sales
- Consumer Buying Motives
Attributes of Incredible Salesperson
- Personality Traits
- Sales Attitude
- Product, Company, and Industry Knowledge
- Ability to Reposition the Product
- Persuasive Communication Skills
Direct Selling Skills
- Customer Prospecting
- Fixing Appointments
- Sales Presentation
- Sales Demonstration
- Sales Negotiation
- Sales Close
- Servicing the Sales
- Sales Follow-Up
Indirect Selling Skills
- Indirect Selling
- Building Strategic Partnerships with Dealers
- Sales Leverage
- Merchandising
- Trade Promotions
- Servicing the Sales
- After Sales Services
Requirements for Training
- Facility for PPT Presentation
- Audio facility with Collar Mic
- Writing Pad and Pen for each Participant
- Photocopies to make sets of the workbook
- Classroom settings of the training hall
Training Schedule
Session I
10:00 am to 01:00 pm
- Nuances of Selling
- Attributes of Incredible Salesperson
- Role Plays
Lunch break
01:00 pm to 02.00 pm
Session II
02:00 pm to 04:30 pm
- Direct Selling Skills
- Indirect Selling Skills
- Role Plays
Evening Tea
Session End
Contact
Professor Sanjay Saxena
School of Management Sciences
Varanasi, India
- Mobile: +91-7408424211
- Email: drsanjaysaxena@gmail.com
- Website: www.smsvaranasi.com