Workshop on Persuasive Communication in Business
Internal Business Communication
- Leadership-to-Employee Communication
- Employee-to-Leadership Communication
- Peer-to-Peer Communication
External Business Communication
- Nuances of Persuasive Advertising
- Nuances of Persuasion in Sales
- Persuasive Public Relations
- Persuasive Negotiation’s Skill
Three Pillars of Persuasive Communication
- Ethos
- Pathos
- Logos
Principles of Persuasive Communication
- Clear Purpose
- Audience Adaptation
- Clarity and Simplicity
- Logical Reasoning
- Persuasion Techniques
- Emotional Appeal
- Humor
- Liking
- Call to Action
Persuasive Body Language of Business Professionals
- Nuances of Eye Expressions and Contact
- Persuasive Facial Expressions
- Persuasive Gestures and Postures
- Persuasion through Handshake and Proximity
- Nodding
- Persuasive Personal Attire and Body Odor
Persuasive Paralanguage of Business Professionals
- Tone
- Voice Modulation
- Articulation
- Tempo
- Fluency
Evidence for Persuasive Communication
- Statistical Data
- Expert Opinion
- Case Studies
- Personal Anecdotes
- Expert Research Studies
- Visual Evidence
- Testimonials
Argumentation
- Provide Compelling Evidence
- Use Logical Reasoning
- How to Refute Counterarguments?
Persuasion in Business Negotiation
- Build Rapport
- Anchor with First Offer
- Use Silence as a Tool
- Framing
- Incremental Concessions
- Win-Win Attitude
Persuasive Selling
- How to Identify the Core Problem?
- Present Solution
- Persuasive Demonstration
- How to Overcome Objections?
- Persuasive Sales Closing
Requirements for Workshop
- Facility for PPT Presentation
- Audio facility with Collar Mic
- Writing Pad and Pen for each Participant
- Photocopies to make sets of the workbook
- Classroom settings of the training hall
Contact
Professor Sanjay Saxena
School of Management Sciences
Varanasi, India
- Mobile: +91-7408424211
- Email: drsanjaysaxena@gmail.com
- Website: www.smsvaranasi.com